Performance Analysis Group, Inc. (PAG) is an acknowledged leader in Advertising Verification. We are an outgrowth of RA Shain & Associates, a strategic marketing and media consultancy that was founded in 1975. Since 1998 we have conducted hundreds of media analyses for a wide range of clients.

We believe that independence is critical. For that reason, we neither plan nor buy media. Our sole business is advertising verification and auditing.

We believe an audit should identify ways to increase future media efficiencies in addition to identifying discrepancies that require compensation back to our clients.

Our core philosophy has proven successful for many of the world’s largest brands. We have worked with leaders in many industries including: Automotive, Entertainment, Retail, Pharmaceuticals, and Financial.

Our proprietary AdSave^® software enables us to identify discrepancies that cannot be found with traditional media planning and buying software programs.

Our AdSave^® software enables us to confirm the historical on-air performance of your brand. Even if you have never worked with an on-air verification company, we are able to determine if your commercials aired correctly. We can also verify your separation from competitive commercials. Prior to conducting a comprehensive media audit, this database allows us to verify the accuracy of media invoices instead of assuming that those invoices are correct.

Please contact us to find out more about our client experience and how our services differ from other auditing firms.